ROLES
CONCEPT CREATION : CREATIVE DIRECTION : DESIGN : CLIENT FACING
CONCEPT CREATION : CREATIVE DIRECTION : DESIGN : CLIENT FACING
THE BRIEF
We created a digital-first activation that brings to life IBM’s commitment to helping businesses navigate their way through unprecedented challenges.
Covering IBM’s focus topics known as ‘The Big 6’, out goal was to connect with business leaders and decision makers on a human level because global disruptions can impact us all, personally and professionally.
Accompanying virtual events around the globe, this project was created to be an introductory experience, providing crystal clear CTAs and quick-hit storytelling to help drive audiences further down the sales funnel.
THE CONCEPT - CHARTING THE UNCHARTED
An interactive experience that shows how IBM can partner with you to plot out your business’ course, using their experience and predictive capabilities to help you overcome obstacles and change your journey from the unknown to the known.
Unfortunately, the site is no longer live, but you can watch the walkthroughs below.
Unfortunately, the site is no longer live, but you can watch the walkthroughs below.
Bringing the stories to life
Being a quick hit piece of interactive storytelling, aimed at business leaders, we didn’t want to make it overly complicated, or hard to navigate. So we decided to bring the IBM flat illustration style to life and inject a little game methodology to allow users to choose their own adventure, selecting stories that they felt were most relevant to their situation, and quickly enticing them to reach out to the IBM sales team to learn more.
Applying methodology to the metaphorical
As simple as our world looks, there was a lot of thought put into how it works and how the metaphors represent the stories to draw some emotion from our audience as they explore the stories.
The Orb
This is our protagonist, representing the user’s organization as they go on a journey into the unknown. I created a series of behaviours for how the Orb reacts to it’s environment and how we represent the 3 core IBM advantages that can be used to navigate disruption (Foresight, Agility and Experience).
This is our protagonist, representing the user’s organization as they go on a journey into the unknown. I created a series of behaviours for how the Orb reacts to it’s environment and how we represent the 3 core IBM advantages that can be used to navigate disruption (Foresight, Agility and Experience).
The Big 6 Disruptions
We gave a unique look and feel to each of the 6 topics. To make the experience feel a little more unique and encourage exploration of all topics, I designed our ‘story wheel’, the main form of navigation that’s central to the narrative. Each time a story is completed, it unlocks a case study story, so those engaged can dive a little deeper into the topic.
We gave a unique look and feel to each of the 6 topics. To make the experience feel a little more unique and encourage exploration of all topics, I designed our ‘story wheel’, the main form of navigation that’s central to the narrative. Each time a story is completed, it unlocks a case study story, so those engaged can dive a little deeper into the topic.
A persistent CTA constantly encourages users to connect directly with IBM when they’re ready, sending them further down the sales funnel.
Sound design
Being such a flat aesthetic, displayed on a flat screen, we needed the soundscape to be deep and rich, bringing an element of tactility to interactive elements and immersion into the various worlds.
Being such a flat aesthetic, displayed on a flat screen, we needed the soundscape to be deep and rich, bringing an element of tactility to interactive elements and immersion into the various worlds.
Although I was inspired by outer space, this experience needed to avoid feeling overly space themed, it needed to be its own unique universe. So the language of the sound design and music needed to strike the right balance to feel ethereal and unique, but not straight out of a sci-fi film.
