ROLES
CREATIVE DIRECTION : BRANDING : DESIGN : WEB-BUILD
CONTENT CREATION : ANIMATION
MEDIUMS
PRINT : DIGITAL : SOCIAL : EMAIL MARKETING
CREATIVE DIRECTION : BRANDING : DESIGN : WEB-BUILD
CONTENT CREATION : ANIMATION
MEDIUMS
PRINT : DIGITAL : SOCIAL : EMAIL MARKETING
Three years ago my insanely talented wife decided to fulfill a dream of creating her own brand. I naturally wanted to help in any way I could, so we set about building a brand together. It's been an exhilarating journey and a real labor of love.
In order to help retention of the name, I wanted to create a subtle metaphor for the Swan bird.
I designed and built the Swann e-commerce website from the ground up.
It's the first time I've done e-comm, so has been a steep learning curve.
As well as design the pages, I've also written all copy about the brand.
I've also generated all the graphics on the site. This includes photoshopping the E-Comm product imagery to make them appear to float in space, helping the customer understand the full garment whilst creating a sense of elevated luxury.
It's the first time I've done e-comm, so has been a steep learning curve.
As well as design the pages, I've also written all copy about the brand.
I've also generated all the graphics on the site. This includes photoshopping the E-Comm product imagery to make them appear to float in space, helping the customer understand the full garment whilst creating a sense of elevated luxury.
LABELING & PACKAGING
I've translated the brand identity into all elements in and surrounding the garments, from the hangers and swing tickets, all the way down to the washing instructions labels.
I've also designed and printed luxury tissue paper, stickers and packaging to help elevate the purchase experience.
I've also designed and printed luxury tissue paper, stickers and packaging to help elevate the purchase experience.
LOOK-BOOK DESIGN FOR PRINT & WEB
To date I have designed and managed the print process for all Swann look-books. I love getting back to my graphic design roots, it's a very therapeutic process.
SOCIAL POST CREATION
I applied a series of rules as to how certain topics should show up as posts to try and maintain a certain amount of cohesion whilst also feeling organic.
For example, if Sarah is to be featured, she should remain anonymous, whilst making the viewer feel as though they are with her on her journey, looking over her shoulder.
For example, if Sarah is to be featured, she should remain anonymous, whilst making the viewer feel as though they are with her on her journey, looking over her shoulder.
I've helped create the majority of social posts so far. Doing all design, messaging and animation. I also support by creating extra content by photographing, filming, and editing behind the scenes during lookbook campaign shoots.
None of this could have been possible without the support from close friends, family and a troop of believers. Big shout out and love to John-Paul Micallef and Sandi Armeni of JP+Sandy and Angelo D'Agostino for creating all our incredible campaign imagery.