Time Based Entertainment

ROLES:
CONCEPTUALISATION & DESIGN
Beneath Stockholm's latest stadium (The Tele2 Arena) lies a new form of entertainment space conceived by Imagination's CT2 team. What was originally going to be a 12,000Sq ft carpark, is now being transformed into a state of the art fun factory. 
My role in the team was to take the wonderful time-based concept and gorgeous branding and help the client (and their technology partner Samsung and plethora of tenants) to understand the richness digital would bring to the experience. I also created the teaser film above to help excite the Swedish audience running up to the 2013 launch.
 
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