ROLES
CONCEPT CREATION : CREATIVE DIRECTION : CLIENT FACING
MEDIUMS
EXPERIENTIAL : INSTILLATION ART : INTERACTIVE
CONCEPT CREATION : CREATIVE DIRECTION : CLIENT FACING
MEDIUMS
EXPERIENTIAL : INSTILLATION ART : INTERACTIVE
This activation project for IBM, helped to create a captivating and whimsical metaphor for how IBM’s many products and services can help support IT leaders on their journey to digital transformation.
Partnering with 1st Ave Machine Director Bob Partington, we created a self-perpetuating Rube Goldberg-esque machine with 8 metaphorical moments that were accompanied with a VO.
This 5' x 5' x 10' experience toured the US to draw foot traffic to IBM spaces at major events. We also created a scaled-down digital twin for smaller events across the globe.
Partnering with 1st Ave Machine Director Bob Partington, we created a self-perpetuating Rube Goldberg-esque machine with 8 metaphorical moments that were accompanied with a VO.
This 5' x 5' x 10' experience toured the US to draw foot traffic to IBM spaces at major events. We also created a scaled-down digital twin for smaller events across the globe.
MOBILE TEASER
SOCIAL TEASER
THE FULL WALKTHROUGH WITH VO GUIDE
CREATING A SCALABLE EXPERIENCE
The activation was such a hit, that multiple IBM business units rented it for their events, resulting in a year-long tour in the US. Its popularity resulted in our team being asked to create smaller-scale versions to expand the exposure and even make its way over to Europe for IBM's presence at a variety of tech events.
MY BEHIND THE SCENES SHOTS OF THE CONTENT SHOOT
